Insights from the Alchemist

If you've wondered how long a solid conditioner will last, read through this experiment to see how many bottles of cream conditioner just one bar makes!

Our hair care is formulated for curly hair, but that does not exclude your beautiful straight hair! Find out what "Made for Curly Hair" means.

Join us as we reflect on the highlights of 2021!

Do your curls need a reset? Does your scalp need some love? Find out how you can add the Silver line into your routine for fresh curls and a healthy scalp.

Want to add some extra volume to your curls? Here's 3 ways to incorporate the Angel Aura Solid Conditioner into your routine for ALL hairtypes.

You've picked out the best bars for your hair, but you need help learning how to use them! Here's my wash routine, step by step.

Now that you've picked the best shampoo for you, which conditioner is a match? Find out which one will give you what your hair needs!

Are you curious which shampoo is right for your hair? This article compares and contrasts our 5 Solid Shampoo options.

Not sure what to make of solid shampoo and conditioner? Let's learn what it is, and what it isn't!