Insights from the Alchemist

Have you been told to follow curly hair lore? Here are 7 myths I hear constantly, what the science says, and what to do instead.

Our curl patterns can change for a number of reasons. Some are permanent and some are temporary. Here's how to figure out which one you are dealing with. 

Here is how my summer curl routine gets simpler, why I wash more often but use fewer products, and how to figure out what your own curls need when the seasons change.

Your curls looked perfect when they were wet. Defined, clumped, exactly how you wanted them. Then they dried, and the frizz showed up anyway. Let's find out why.

Curly hair that still feels dry even with conditioner may be dealing with buildup. 

Let's explore how and why your scalp health is an important part of healthy curls. 

Defined curls don’t happen by accident. Learn the science behind curl clumping—and how to get juicy, frizz-free results, step by step.