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      Aura solid hair care
      Aqua Aura Shampoo | Dry, Coarse Curls & Waves | Conditioning Cleanser
      $15.00
      Aqua Aura Conditioner | Dry, Coarse Curls & Waves | Moisturizing, Frizz-Control, Curl Enhancing
      $18.00
      Aqua Aura Shampoo & Conditioner Set | Dry, Coarse Curls & Waves | Moisturizing, Frizz-Control, Curl Enhancing
      $30.00 $33.00
      Spirit Aura Shampoo | Dry, Color-Treated Curls | Gentle, Moisturizing Cleanser
      $15.00
      Spirit Aura Conditioner | Dry, Color-Treated Curls | Hydrating, Replenishing & Protective
      $18.00
      Spirit Aura Shampoo & Conditioner Set | Dry, Color-Treated Curls | Gentle, Hydrating, Replenishing, Protective
      $30.00 $33.00
      Mystic Aura Shampoo | Build-up Prone Curls & Scalp | Fragrance-Free, Scalp Purifying, Thickening
      $15.00
      Mystic Aura Conditioner | Dry, Fine Curls & Waves | Fragrance-Free Hydrating, Thickening, Curl Enhancing
      $18.00
      Mystic Aura Shampoo & Conditioner Set | Dry, Fine Curls & Waves | Fragrance-Free, Hydrating, Thickening, Curl Enhancing
      $30.00
      Silver Aura Shampoo | Flaky, Itchy Scalps, All Curl Types | Gently Clarifying, Soothing, Scalp Balancing
      $15.00
      Silver Aura Conditioner | All Curl Types, Sensitive Scalps | Hydrating, Soothing, & Balancing
      $18.00
      Choose Your Own: Aura Solid Hair Care Set
      $30.00
      Shampoo
      Conditioner
      Apple Aura Shampoo | Fine Curls, Oily Scalps | Gentle, Oil-balancing
      $15.00
      Apple Aura Conditioner | Fine, Color-Treated Curls | Detangling & Replenishing
      $18.00
      Apple Aura Shampoo & Conditioner Set |Fine Hair, Oily Scalps | Oil-Balancing, Detangling, & Replenishing
      $30.00 $33.00
      Angel Aura Shampoo | Fine Curls | Volumizing
      $15.00
      Angel Aura Conditioner | Fine Curls | Volumizing
      $18.00
      Angel Aura Shampoo & Conditioner Set | Fine Curls | Volumizing
      $30.00 $33.00
      Mystic Aura Strong Hold Styling Gel | All Types of Curls | Definition, Frizz-Control, Long-Lasting Touchable Curls
      $34.00
      Mystic Aura Strong Hold Styling Gel Travel | All Types of Curls | Definition, Frizz-Control, Long-Lasting Touchable Curls
      $15.00
      Aqua Aura Curl Cream Travel Size | Dry, Coarse Curls & Waves | Moisturizing, Frizz-Taming
      $15.00
      Aqua Aura Curl Cream | Dry, Coarse Curls & Waves | Moisturizing, Frizz-Taming
      $34.50
      Apple Aura Curl Serum Travel Size | Fine Curls & Waves | Lightweight, Curl Activating
      $15.00
      Apple Aura Curl Serum | Fine Curls & Waves | Lightweight, Curl Activating
      $34.50
      YOUR CURLS ARE UNIQUE

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      insights from the alchemist

      The Science of Curl Clumping: How to Get Perfectly Defined Curls

      The Science of Curl Clumping: How to Get Perfectly Defined Curls

      May 01, 2025 5 min read 1 Comment

      Defined curls don’t happen by accident. Learn the science behind curl clumping—and how to get juicy, frizz-free results, step by step.

      Read More
      2024: The EXPANSIVE Year

      2024: The EXPANSIVE Year

      January 04, 2025 5 min read 1 Comment

      Wow! What a year! Let's take a look at what 2024 brought us.
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      How to use the Mystic Gel

      How to use the Mystic Gel

      November 14, 2024 4 min read 2 Comments

      Join the Curly-haired Alchemist for a wash day and see how she uses the new Mystic Gel for long-lasting, touchable curls.
      Read More
      Alcohols: Drying or Moisturizing?

      Alcohols: Drying or Moisturizing?

      October 20, 2024 3 min read 1 Comment

      The answer is, it depends on which kind!  Read this article to find out which ones are drying and which ones are moisturizing.
      Read More