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  • QUESTIONS WE GET A LOT

    Ours do. Our shampoo bars are made with gentle cleansers that remove buildup effectively but leave your hair soft rather than stripped or waxy. They're pH balanced for hair and scalp, and they lather well.

    Our conditioners glide on and emulsify right away, so you get slip immediately, with curl-supporting proteins and different levels of moisture depending on what your strands need.

    One 2.5 oz bar is equal to about 24 oz of liquid, so a set lasts a long time.

    Start with your scalp. Is it oily, dry, sensitive, flaky, or prone to buildup? That's what picks your shampoo.

    Then your strands. Fine, coarse, thirsty, slow to dry, color-treated? That's what picks your conditioner.

    Those two answers often point to different lines, and that's normal. Your scalp and your strands are separate, so your shampoo and conditioner don't have to match. Not sure where you land? 

    The quiz takes about a minute.

    The serum and the cream are both leave-in moisture. Apple Aura Curl Serum is lightweight, hydrating with hyaluronic acid rather than heavy butters and oils, for fine curls that get weighed down. Aqua Aura Curl Cream is rich and buttery, for dry, coarse curls that soak up everything you give them.

    Mystic Aura Styling Gel is the hold. It dries to a strong cast, which is what keeps your clumps from separating while your hair dries, then scrunches out to soft curls with frizz control and humidity protection.

    Use a leave-in on its own for softer definition, the gel on its own for hold without extra moisture, or layer the gel over either one.

    Most hair care gets formulated at a distance. Someone develops a formula, a marketing team writes the claims, and a factory makes it.

    We're the same people at every step. I formulate our products. The claims come from what curly people tell us in person, constantly, about what their hair is actually doing. And we make every batch ourselves, in our own facility with our own team in Oregon.

    Tens of thousands of conversations have taught us the same thing: curl type doesn't tell you much. Two people with 3b curls can need completely different products, because what actually matters is what your scalp needs, how your strands behave, and what you want your curls to do. So we formulate each product to do one job, then help you combine them.

    Yes, and that's a lot of who we make these for. Fine, wavy hair is one of the hardest types to shop for, because most curl products are built heavy and will flatten it.

    Our lighter formulas are made specifically for strands that get weighed down. And fine doesn't mean your hair isn't dry. Mystic Aura exists for exactly that combination, hydrating but with a clean washout, so you get the moisture without the weight.

    Waves count too. Everything we make works from loose waves through tighter curls.