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insights from the alchemist

The Science of Curl Clumping: How to Get Perfectly Defined Curls

The Science of Curl Clumping: How to Get Perfectly Defined Curls

May 01, 2025 5 min read 1 Comment

Defined curls don’t happen by accident. Learn the science behind curl clumping—and how to get juicy, frizz-free results, step by step.

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2024: The EXPANSIVE Year

2024: The EXPANSIVE Year

January 04, 2025 5 min read 1 Comment

Wow! What a year! Let's take a look at what 2024 brought us.
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How to use the Mystic Gel

How to use the Mystic Gel

November 14, 2024 4 min read 2 Comments

Join the Curly-haired Alchemist for a wash day and see how she uses the new Mystic Gel for long-lasting, touchable curls.
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Alcohols: Drying or Moisturizing?

Alcohols: Drying or Moisturizing?

October 20, 2024 3 min read 1 Comment

The answer is, it depends on which kind!  Read this article to find out which ones are drying and which ones are moisturizing.
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