Insights from the Alchemist

Your curls looked perfect when they were wet. Defined, clumped, exactly how you wanted them. Then they dried, and the frizz showed up anyway. Let's find out why.

Curly hair that still feels dry even with conditioner may be dealing with buildup. 

Let's explore how and why your scalp health is an important part of healthy curls. 

Defined curls don’t happen by accident. Learn the science behind curl clumping—and how to get juicy, frizz-free results, step by step.

Wow! What a year! Let's take a look at what 2024 brought us.

Join the Curly-haired Alchemist for a wash day and see how she uses the new Mystic Gel for long-lasting, touchable curls.

The answer is, it depends on which kind!  Read this article to find out which ones are drying and which ones are moisturizing.

Your curls are made in the shower! Let's find out how.

Learn why this ingredient is pure magic in our formulations.

Explore 3 different ways you can incorporate our leave-in curl creams into your routine.

What components make our solid conditioner the best for curly hair? Find out in this article.

The one thing you can add in to your routine to fix dry skin