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TO USE: Section wet hair and apply to curl clumps in your preferred application technique. Shake out and scrunch with cotton or microfiber cloth. Diffuse on low heat or allow to air dry. This serum works well to refesh curls on non-washday days.
Ingredients: Water, Sodium Hyaluronate, Cetyl Alcohol, Orbignya Oleifera (Babassu) Seed Oil, Aleurites Moluccanus (Kukui) Seed Oil, Behentrimonium Methosulfate (Derived from Cazola Plant), Butylene Glycol, Caprylic\Capric Triglyceride (from coconuts) Phyllostachys Bambusoide Extract, Lactobacillus/Tomato Fruit Ferment Extract, Oryza Sativa (Rice) Extract, Keratin Amino Acids, Acyl Coenzyme A Desaturase, Lactobacillus/Arundinaria gigantea Ferment Filtrate, Hydrolyzed Quinoa, DL-panthenol, Parfum (Phthalate and Paraben Free), Phenoxyethanol, Caprylyl Glycol
I love the curl serum for many reasons but here are the main ones:
The emollients in it are insane (it keeps my curls hydrated by locking the moisture in the hair making it super soft and nourished )
It detangles curls like magic, define without the heaviness, making them super bouncy and light.
It smells amazing , a very subtle apple flavor. I love the glass packaging and the generous amount in it.
I am a licensed curly specialist hair dresser and approve apothecary 100% !!!!
Try it and you will understand my review!
For perspective i have coarse type 3b curl, high porosity.
Thank you so much for sharing your wonderful experience! We're thrilled that our Apple Curl Serum meets your high standards and that it works so beautifully for your curls. Your recommendation means a lot, especially coming from a licensed curly specialist. We appreciate your support and trust in our product!
When I tell you have spend decades trying various curl products and routines I am not exaggerating. I have really fine curls that can get really frizzy and as I have a really long hair that easily turns into lots of tangles which leads to breakage, but when using many curl products on the market they are just too heavy and they make my hair weighed down and in many cases even sticky or dirty looking. With this curl serum I get great definition and hydrated curls without them looking sticky or dirty, I do add just a tiny bit of the gel to the very ends before drying my hair and I always get great results even in the heat & humidity of a Midwest summer.
Thank you so much! We are thrilled the Apple Curl Serum is giving you the lightweight definition and hydration your fine curls especially in that Midwest heat and humidity. It means so much to hear it's helping reduce frizz and tangles without feeling heavy or sticky.
To help get the same measurement of product every time, I just wish it had a pump dispenser. My only gripe. I live on this stuff with my curly hair.
We're so happy to hear you're loving the Apple Curl Serum. We really appreciate the feedback about a pump dispenser and will definitely keep it in mind for the future!
I've been searching forever for a shampoo and conditioner for my specific hair and curl type. Finally found it!
We're so happy to hear that our product is a perfect fit for your curls!
I love how hydrating this is and it’s very unusual as a bar soap but I think it is a 10 out of 10 product for me
Thank you so much for sharing this
We’re so happy to hear the bar has been deeply hydrating without stripping your curls. A lot of people are surprised by how different our bars feel because they’re specially formulated for hair with pH-balanced ingredients, not like traditional soap bars.
Hearing it’s a 10/10 for you truly means so much to us. Thank you again for giving us a try
