Frizz.

It’s the number one concern I hear from people embracing their natural curls:
“My hair just turns into a big, frizzy mess.”

But here’s the thing—frizz isn’t the enemy.
The real goal isn’t getting rid of it entirely, it’s learning how to manage it.

Frizz can actually be useful. It’s what gives curls volume, fullness, and that juicy, cloud-like look we love. When well-managed, frizz supports the shape and texture of your curls. When unmanaged, it can leave hair looking undefined, dry, and puffy.

To manage frizz effectively, we need to focus on two key areas: friction and hydration.

Eliminate Friction

Friction is one of the biggest culprits behind frizz. It pulls apart curl clumps, disrupts the hair cuticle, and invites frizz to take over.

Every step of your routine should aim to reduce friction, from how you wash your hair to how you sleep on it.

1. Where does the water hit your head?

Most people hop in the shower, tilt their head back, and let the water hit right at the crown. That crown area is where many people develop “halo frizz,” a ring of fuzzy hair at the top of the head.

Try this instead:
Look down at the shower floor and flip your hair forward. Let the water hit the back of your head near your neck. This wets your hair thoroughly while avoiding direct pressure on your curl pattern at the top.

2. Are you touching your hair while it’s drying?

Once you’ve applied your styling products on soaking wet hair, hands off.
Touching your hair while it’s drying creates friction and breaks up curl clumps before they have a chance to set.

Use a microfiber towel or cotton t-shirt to gently blot away excess water. Then, if possible, diffuse your hair to help “lock in” the style more quickly and reduce the temptation to touch it during air drying.

Or, skip blotting away excess water altogether; especially if you can make the time to diffuse. I find I get the best results when I go right in with the diffuser. 

3. What are you using to dry your hair?

If you’re still using a standard terry cloth towel on your curls, please stop.
Those little loops grab at the hair and pull curls apart, creating frizz before you’ve even left the bathroom.

Switch to a smooth microfiber towel or cotton t-shirt to gently squeeze out water without disrupting your curl clumps.

4. Are you brushing dry curls?

Let’s make this one clear: do not brush dry curls.
Brushing after your hair has dried is a fast track to frizz, even if your hair is healthy and moisturized.

Instead, brush only on wash days, ideally in the shower while your hair is saturated with conditioner. You can also use a brush during styling to set your curl pattern. After that, stash the brush until the next wash day.

5. How are you sleeping on your curls?

Sleep can undo your best curl day—unless you protect your hair from overnight friction.

Use a satin pillowcase or wear a satin bonnet to keep your curls gliding smoothly through the night. These surfaces reduce rough contact, help maintain clumps, and cut down on frizz from tossing and turning.

Support Hydration

Now that you’ve cut down on friction, let’s talk about hydration, because dry curls frizz faster.

Frizz often happens when hair is trying to pull moisture from the air. That’s why curls need to be hydrated from within and sealed on the outside to keep moisture where it belongs.

1. Are you shampooing often enough?

Some curl advice tells people to skip shampoo and co-wash instead. That might have made sense years ago, when sulfate shampoos were the only option. But now we have gentle, effective shampoos that cleanse without stripping.

You need to remove buildup from your scalp and strands regularly—product residue, oil, hard water minerals, and more. If you skip proper cleansing, your conditioner and stylers can’t penetrate, and your curls stay dry and frizzy.

All of our solid shampoos are formulated for curly hair and safe for frequent use. They cleanse gently, without sulfates, and support healthy scalp balance.

2. Is your hair actually soaking wet?

This one’s especially important if you have dense or low-porosity curls.
If your hair isn’t fully saturated, your conditioner can’t do its job.

Your goal? The “seaweed feel.”
Your conditioner + water should create a slick, slippery texture that lets curls glide and clump together. If your hair still feels stringy or heavy, try adding more water, not more conditioner.

Since our solid conditioners are concentrated, they rely on water to activate slip and hydration. Use plenty of water to help your curls absorb the nutrients and get that juicy, clumpy texture you’re looking for.

3. Are you styling on soaking wet hair?

This is a common mistake: stepping out of the shower, towel-drying your hair, then applying stylers to damp curls.
By then, your hair has already lost much of the hydration it needs.

Instead, apply your stylers while your hair is still soaking wet. That water is essential to locking in your curl pattern, forming clumps, and minimizing frizz.

Think of your styling products not as the thing that creates the curl, but the thing that holds the curl that happened in the shower.

Our selection of stylerscan be customized to add different levels of extra moisture, hydration, and hold. Layer them to find the right combination for your unique curls. 

The Bottom Line

Your curls will be as awesome as you treat them.

Curly hair isn’t meant to be handled the same way as straight hair, and it can’t be expected to behave the same either. But when you learn how to work with your curls, and give them the hydration, structure, and care they need, the frizz becomes manageable.

Support your curls. Don’t fight them.
You don’t need perfect curl days. You just need a routine that’s made for you.

Want to find the perfect match for your unique curls? Click the button below to take the 2 minute quiz for your customized hair care routine.